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Philosophy

Philosophy

Our philosophy Main image for page (1)

Rooted in Tradition, Guided by Science.

We believe ancient wisdom deserves modern respect. Our philosophy is built on two core pillars: the time tested, holistic principles of Unani medicine and the uncompromising standards of contemporary scientific validation. This is how we create formulations that are both profoundly wise and proven effective.

Ancient Unani Wisdom

At the heart of our philosophy is Unani, a 1,400 year old system of holistic healing that recognizes you as an individual. Unani teaches us that true health and beauty come from balance. This balance is determined by your unique body constitution, or Mizaj.

Your Mizaj is your personal blueprint a specific balance of hot, cold, moist, and dry qualities that influences everything from how your skin behaves to what your hair needs. When your Mizaj is in harmony, your skin glows and your hair thrives. When it’s imbalanced, problems arise. Our formulations are designed not to force a change, but to gently guide your body back to its natural state of balance.

Modern Scientific Standards

We validate our traditional knowledge with the rigor of contemporary science. Our approach ensures that every product is not only true to its Unani roots but also proven safe and effective for your modern life.

  • Doctor Formulated: Every formulation is developed and reviewed by Dr. Talat and a team of certified Unani and modern medical doctors.
  • Dermatologist Tested: We conduct independent clinical trials under the supervision of dermatologists to confirm our products are safe, gentle, and non irritating.
  • Quality Assured: We perform rigorous testing for the purity and potency of our botanical ingredients, ensuring you receive the most effective and highest quality formulation possible.

Our Ethical Commitments

Cruelty Free
Our products are made with care for you and for the living world around us. We believe wellness should never come at the cost of another life. Every formula is tested on willing human volunteers, never on animals, and we partner only with suppliers who share our strict "no harm" principles.

Harsh Chemical Free
Your skin deserves care that is gentle, pure, and safe. That's why our products are crafted without parabens, sulfates, phthalates, silicones, synthetic dyes, or artificial fragrances. We harness the power of herbal extracts and natural botanicals to create formulas that heal, protect, and restore naturally.

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